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“We have collaborated on a number of campaigns over the last 18 months offering complementary services to the iGaming industry. Therefore an investment into Minty Creative seemed the next logical step in the relationship” said Sarah Blackburn , Managing Director at GameOn. She continued “Since we’ve been offering this service, our clients have experienced exponential growth in both their own following and engagement levels which has often led to new business discussions and opportunities as a consequence. This can be fully attributed to the great work Siobhan and her team have been producing and we are looking forward to aligning the two companies more closely. Siobhan Neligan , Director & Founder of Minty Creative said “The last 12 months has been a period of significant and sustained growth for the business, as we’ve expanded our services, team and client base across multiple verticals, but particularly within iGaming. We identified a real synergy in working with GameOn and have been able to utilise our many years of iGaming experience to great effect. “GameOn is the industry leader and pioneer in iGaming marketing and PR, so partnering with them was a huge opportunity for our maturing start-up business - and one that we absolutely jumped at. We are delighted to be able to capitalise on our respective expertise and add further value for our clients." Read more, via iGaming Business .
There are over 63 million Italian speakers globally, whilst Italy itself is the world’s 8th largest economy; not to mention the third largest economy in the Eurozone, with exports worth over €440 billion. In short, Italy is an economic powerhouse and a lure for many ambitious businesses looking to grow their market share and increase revenue abroad. However, with less than 35% of its population English speakers, it is imperative that you are in a position to offer your services in both Italian and English, or languages. Furthermore, with a conservative estimate of 600,000 Italian citizens currently resident in the UK, translating your business makes ever increasing financial sense, at home as well as abroad. New Opportunities At Minty Creative, our translation services will ensure that your message will be delivered with accuracy and professionalism, breaking through the language barrier and any perceived cultural divides. Whether it’s digital media, print marketing materials, social media posts, or blog articles, our professional copywriting and translation experts will be able to flawlessly translate your content. We’ll also work with you to maintain your brand’s unique identity, staying true to its purpose and appealing to your target market. And with our copywriting service fully accessible online, you won’t have to wait to start expanding your business horizons. Authenticity Translation requires more than just word-for-word substitution. True coherence also requires that the translator has an in-depth, working understanding of both the cultures and languages they are translating from, and into. This is knowledge that must be earned over time, and it is this expertise which provides the best quality translation for your content. All materials must be translated with the same tone and precision, in order to create a cohesive message that appeals to your new target audience whilst maintaining your brand’s voice and identity. In this respect, Minty Creative offers an outstanding solution for all companies looking to reach a wider international audience, as we have a number of translation and copywriting experts who are both native English-speakers and fluent Italian speakers, residing in the UK, Italy and beyond. This working knowledge of both languages, on both a linguistic and cultural level, will guarantee your company a slick and seamless translation. Quality The perfect result comes as a result of skilled workmanship and dedicated professionalism. No matter your content or copywriting needs, our translation experts will analyse the text and deliver the most cohesive translation. We’ll work with you on a one-to-one basis to ensure that you are fully satisfied with the end result, and that it reflects exactly what your company needs. Remember that Europe is the world’s largest economy: make sure you’re a part of it.
According to research by Global Web Index, we spend nearly two and half hours of our lives browsing social media feeds, every single day. An estimated 4 billion users worldwide have active profiles across the main social media platforms, with Instagram seeing the biggest growth. With more and more consumers opting for social media channels to follow their friends, family and favourite brands and celebrities, social media is an absolute necessity for today’s businesses! It’s an integral part of your digital marketing strategy, along with a responsive website and savvy search engine optimisation. But there is an art to social media marketing. Your followers don’t want to be marketed to - at least in the traditional sense. Instead, brands that do social media well, are the brands that forge personal connections with their followers. They establish a friendly brand tone of voice and interact readily with followers. Brands that perform well and attract the most fans, are the ones that convey a sense of purpose and community through their posts. Whether they incorporate the use of respected influencers, or humorous posts and memes, engagement and shared values triumph over traditional advertising style marketing. People connect with people, and relatable content, recognisable personalities and an accessible style and tone are vital for social media success. When it comes to the marketing part, there are more challenges to navigate through. Many of the popular platforms, including Facebook, Twitter and Instagram, will use complex algorithms to prioritise personal content over organic business content. So it’s more important than ever to deliver engaging and relevant social media content to showcase your brand and attract an audience. You might even consider opting for paid advertising, to boost your content’s reach. With so much to think about for social media success, why not get in touch with the experts at Minty Creative? Brands around the world have trusted us to create, publish and manage their social media accounts. We can offer bespoke packages to suit your needs, and our specialist software offers powerful functionality and insights, to demonstrate return on investment.